ariane mbateu
Description
Éducation
Essec Of Douala / Cameroune 2013
Bachlor's Degree In Marketing Management
Lycée De Pouma 2006
Diplome d'etat
Expérience professionnelle
Marsavco 06/03/2019
Brand Manager
Managing marketing plans, budget and P&L -Communication Plan (Media Planning, Media buying) -Monitoring of market trends, research consumer markets and competitors’ activities to identify opportunities and key issues. -Planning and managing BTL actions (POS and public activations, Door to door, Sponsoring, Events). -Coordinating all activities with different departments within the company (R&D, Sales, Production, Purchasing, Audit and finance) and externally with creative, media agencies. -Product/Brand development/extensions (Consumer tests, packaging & designs, consumer market researches, Value chain, sale forecast, launch plan).
Euro Cosmetics 03/14/2016 - 05/29/2019
Brand Manager
-Managing marketing plans, budget and P&L -Monitoring of market trends -Managing Brands plan: 60% increase of the category between 2016 and 2017 and 65% increase between 2017 and 2018 -Monitoring actions in collaboration with event manager and Trade Marketing manager (activations POS and public, Door to door, Events). -Coordinating all activities with different departments within the company (R&D, Sales, Production, Purchasing, Audit and finance) and externally with creative, media agencies. -Product development (Consumer tests, packaging & designs, consumer market researches, Value chain, sale forecast, launch plan -Launch of 02 new brands in December 2017 and February 2019 (a low-cost brand and a middle cost brand)
New Foods Co 12/08/2014 - 05/02/2016
Brand Manager
-Market trends analysis and identification of new niches of chocolate consumption (rice chocolate 26grs & chocolate spread 10grs: highly acclaimed by children in Cameroon) -Managing consumer tests (validation of product formulas) in collaboration with the quality department. -Monitoring of agencies activities (packaging design) -Setting prices and value chains of new references and validation with the finance department.