ANGEL SELEBANO
Description
Ms Selebano is an imaginative, punctual and reliable individual with good communication skills. She
boasts over 15 years of operational and managerial experience within the Marketing Communications
and Corporate Communications sphere.
She has solid technical skills and experience in Brand Strategy & Management, Product
Communication & Promotion, Media Liaison & Management, Social Media Management, and
Stakeholder Relations & Public Relations. She has held various and key roles marketing and
communications roles and have experience within ICT, Retail, Media, SOE and Credit sector.
Furthermore, Ms Selebano is a versatile individual and a leader with an entrepreneurial spirit. Media
and Marketing Communication is where her heart belongs.
Éducation
Imsibi Training 2017
Innovation & Creative Thinking
Media Shop 2011
Media Planning
TransUnion Credit Institute 2009
Risk Management
RAND AFRIKAANS UNIVERSITY, Johannesburg 2002
Media Studies (3 years)
Subjects: • Advertising 1, 2, and 3 • Video Broadcasting 1, 2 and 3 • Computer Graphics 1 and 2 • Public Relations • Radio Broadcasting • Journalism • Media Law • Media and Society • Communications Theory • Public Speaking • Communication Research • Brand & Marketing Management • Business Management • Sound Engineering • AMASA (Advertising Media Association of South Africa)
BIRNAM BUSINESS COLLEGE, Johannesburg 1998
Journalism
Subjects: • Journalism • Practical journalism • Photo journalism • Basic Public Relations • Business English • Business communications • Business etiquette and Image • Speedwriting • PageMaker 5.0.ms word 6.0 for windows
Seana-Marena High School, Johannesburg (Gauteng) 1997
Matric
Expérience professionnelle
.ZA Domain Name Authority (ZADNA) ZADNA is a SOE reporting to Ministry of Telecommunications & Postal Services
Awareness & Communications Coordinator
To conceptualise and drive the implementation of marketing, communications and research activities that are aimed at increasing public awareness of the .za (dot) namespace. • Lead implementation of relevant marketing and communications strategies/plans • Provide in-house communications, public relations and awareness services • Coordinate development & execution of communications and awareness strategies and plans • Monitor Domain Name Systems (DNS) research and development trends • Provide DNS market analysis and insight report • Support ZADNA’s interactions with stakeholders & strategic partners • Forging and managing strategic partnerships (stakeholder relations and media relations) • Oversee performance of social media platforms and relevant service providers • Keep abreast of Internet of Things (IoT) trends and news: o Internet Governance and policy related issues o New developments e.g. Blockchain, 4th Industrial revolution VP4
ADCLICK AFRICA MEDIA GROUP
MARKETING COMMUNICATIONS MANAGER
To provide strategic support to the CEO of AdClick Africa and the Editor of SME South Africa Online Publication. • Business development and audience modelling for SME South Africa Online Publication • Produce monthly market research (GAP analysis) reports • Provide weekly updates and monthly reports on campaign performance, budget, advertising sales tractions, social media audience engagements • Produce and manage thought leadership events and webinars • Produce media statements and brand promotion plans • Develop and manage external communications plan for social media platforms (LINKEDIN, TWITTER, FACEBOOK & GOOGLE PLUS) • Manage Web analytics dashboards, produce reports and provide insights • Monitor and evaluate search performance and results across all major search channels • Create newsletter content, disseminate, measure the results and provide a report
COSMO FM
MARKETING & BRAND MANAGEMENT
To assist the founder and station manager of Cosmo City community radio station with ideas on building the station’s brand identity and positioning; and station launch. • Market research and analysis • Brand positioning and promotion • Sales strategies and plans
CHICKEN STOP FRANCHISING
MARKETING MANAGEMENT
Trade Marketing • Brand Activation • Product development & Penetration to new markets
FAMOUS BRANDS QSR MARKETING DIVISION
Locality Marketer and Jnr Brand Manager
To work closely with the divisional marketing head and marketing manager in executing marketing tactics that are aimed at boasting the revenue count of the Steers brand. • Management of the brand’s Digital and Social Media • Management and implementation of Promotions and partner activities • Management of BTL /in-store promotions and strategic initiatives with partners, e.g. Mr Delivery, ABI, Petroleum Sites and Chaywa • Trade marketing support • Turnover growth (Like on Like) • Growth in foot count • Contribution of promotion to turnover • Social media metrics (growth in fans/engagement) • Deadlines met/missed • Handling product innovation projects for casual dining: o Working closely with NPD Manager o Formulation of new product brief, product costing, competitors’ review and marketing collateral • Research, tracking and data gathering: o Track, compile and present local and international trends/competitor activity (ATL and BTL) o Overall responsibility for price tracking o Liaise with research agencies on key projects • Manage content formulation and disseminate to franchise network · • Complaint resolution plan and management • Events management (product activation, product tasting, product launches)
FAMOUS BRANDS QSR MARKETING DIVISION
Locality Marketer/Brand Activations
To work closely with franchise owners and operations department in order to driving feet into the store and increase profit margins through execution of local store trade marketing activities. • Accountable for integration of all available communication means in a creative platform in order to activate consumers • Responsible for formulating and executing marketing plans, campaigns and/or brand activations of individual franchises • Working very closely with franchise partners and providing them with integrated marketing communications support • To deliver ‘Marketing Excellence’ (processes, partners, communications, etc.), RESUME: ANGEL SELEBANO 2018 5 review individual franchises marketing needs and provide a comprehensive brand activation plan that will promote the Steers products at that individual franchise • Work very closely with the BTL agency in developing and implementing the brand and product/s promotional campaigns • Work with an online service provider, manage steersonline.co.za and provide online marketing support tool for franchisees • Work with the operations department to ensure smooth implementation of locality promotions at store level • Implement locality marketing campaigns across all formats that are aligned with the marketing strategy • Monitor ROI of specific locality campaigns and share best practice solutions with the Steers network • Management of the locality marketing budget • Training of all new crew members about the Steers brand and product marketing • Test and launch new and improved online locality marketing tool kit in line with business objectives and brand CI • Achieve monthly actual Franchisee margin, maintain or improve current average transaction value and ensure all locality marketing promotions are on an average margin
TRANSUNION GROUP
Brand Manager/ Marketing/ Branding / Branding
Brand Manager • Responsible for the development and execution of the company's marketing, communications and brand strategy • Managed a team of six resources i.e. CSI (Corporate Social Investment) Officer, Marketing Communications Officers, Events Coordinators/Organizers and Graphic Designers Marketing: • Develop marketing strategy, championing campaign integration across all communications and rating delivery • To deliver on all marketing and communications projects • Establish the goals and budgets • Planning and managing corporate, clients and promotional events • Oversee and approve the planning and execution of company's marketing campaigns • Liaise with international and local teams to uncover marketing opportunities that can generate revenue • Developing sales support materials Branding: • Driving the TransUnion brand, positioning the brand and managing the brand image/perception/reputation • Oversee creative development and liaising with advertising and creative agencies • Compiling briefs, managing the creative, layout and content of the below-the-line RESUME: ANGEL SELEBANO 2018 6 material, as well as liaising with the relevant people for approvals • Managing content and the look and feel of the Website and Intranet • Working with all relevant parties to ensure brand consistency across the organization • Managing relationships i.e. Advertising, Media and PR Agencies Communications: • Develop and execute PR and media strategies • Develop and sustain positive media and stakeholder relations • Manage internal and external communications platforms and tools· Interaction (dotted line report) to the Corporate Marketing and Communications Head Office in Chicago, and working closely with TransUnion SA’s Marketing Executive to protect, promote and enhance the brand Skills acquired: • Alignment of business unit’s strategic plan to the overall business objectives, Financial Management, Stakeholder relationships, People Management, Project Management, Financial Sector knowledge and experience
TRANSUNION GROUP
Marketing Communications Specialist
Responsible for developing annual Marketing Communications strategies for TransUnion Credit Bureau • Accountable for planning and measurement of all Internal & External Communications, PR, Advertising, Event Management, Media Management, Brand Management, Project Management, Admin and People Management - in conjunction with the 18 month product/solution area strategies and 3 year business strategies • Managed the Marketing Communications Officer • To maintain regular interaction with suppliers, advertising agency, media and PR agency and other divisions within TransUnion • To plan, manage, implement & measure campaigns, to ensure appropriateness of all touch point interactions, to create publicity and promotional campaign, and to also provide specialist expertise and guidelines • To update TransUnion Group Marketing in Chicago regarding TransUnion Credit Bureau SA Marketing Communication initiatives • Management of Newsletters; Internal & External Communications; Direct Marketing Campaigns; PR & Media; Branding & Advertising and Events
BUSINESS IN AFRICA GROUP
Marketing and Circulation Manager
Managed marketing and circulation of Business in Africa magazines through: RESUME: ANGEL SELEBANO 2018 7 • Expanding the distribution footprint in South Africa • Increasing sales and subscriptions revenues • Generating revenues from bulk sales • Securing and managing extensive and active customer relations databases • Implementing promotions and other marketing activities required to boost awareness of the print publication in particular and the Business in Africa brand in general
BUSINESS IN AFRICA GROUP
Marketing and Project Manager
Managing projects and marketing the publishing division • Reporting to the CEO and working closely with the editorial team; production team; service providers and clients to ensure that monthly and annual revenue targets are achieved The job entails managing the operation/production process and projects; customer relations; strategic planning and solutions; concept development and business development and marketing of the division together with the Group Marketing manager (direct marketing activities, website, brochures, branding, and strategy development)
FORGEAHEAD
PR and Media Relations Executive
Responsible for defining external and internal communication plan and implementing marketing and communication strategies • The role consisted of Media relations, internal and external communication for ForgeAhead and its brand (the African ICT Achievers Awards and ICT in Government), and public relations for their sponsors (MTN, Telkom, Hewlett Packard, Microsoft, the Department of Communication etc.) • Media relations duties were: writing media releases, securing media interviews, managing media invites and confirmations, and building relationship with the media across Africa • Internal and external communication duties were to conceptualize the look and feel, and prepare content for ForgeAhead's marketing and branding material such as website; banners, signage, television promo and adverts and newsletters
KAYA FM
Marketing and Events Coordinator
Worked closely with the Marketing manager, Brand executive, Promotions executive, sales department and Kaya FM's advertising sales agency 'Radmark' • The Marketing manager, Brand manager and worked jointly to produce marketing RESUME: ANGEL SELEBANO 2018 8 and communication strategy for Kaya, the strategy consisted of: events, branding material, marketing and promotions activities, advertising concepts and strategies to sustain listenership etc. • Developing strategies was more of a creative input, and my role was to implement the strategy by: coordinating events; sourcing branding material; interacting with listeners • Managing media queries and exposure • Managing sponsorship and media partnership proposals; and writing promo briefs for on-air personalities (DJs) and brief them verbally about promos and giveaways • Also played a role in sourcing giveaways for competitions, coordinating promo, assisting Promotion executive with trade exchange and compiling reports on Kaya FM's media exposure
KITSO MEDIA
Strategic Marketing Assistant
As a strategic marketing assistant - worked closely with the Marketing Manager of Kitso in developing and implementing strategies for the organization • Prepare sales and internal briefs, draft business proposals, update marketing and branding collateral, managing the production process and distribution of the newspaper, liaising with media buyers and advertisers regarding bookings on the newspaper, and monitoring business relationship. Skills acquired: • Strategy development, business development and sales, distribution and operation methods, and brand positioning
REUTERS TELEVISION
Trainee Video Journalist and Assistant Content Producer
Role entailed going out with the crew to cover news stories, off-line editing, sending news feed to the Head office in London and other medium such as the SABC and eTV • Worked in the video library and as an assistant to the producer of a documentary called African Journal • Role as a content producer was to set up meetings with potential interviewees, preparing interview questionnaires and off-line editing
BACARDI SOUTH AFRICA
Brand Promoter
Assisting the brand Ambassador by writing Sales and Marketing reports • Marketing and promoting the Bacardi brand • Coordinating promotional activities and events • Generate new business by calling on main market bars and taverns in townships • Sell in of stock and site promotional material • Identify promotional and sponsorship opportunities in market
SUNBEAM NEWSPAPER
Trainee Journalist
This was a day-to-day journalism role consisting of research, writing articles, pagination and subbing of the newspaper