Ursula Ndombele
Description
As an expert in business development and go-to-market strategy, I have the ability to establish strategic partnerships and foster growth. Innovation, resilience and adaptability define me
Éducation
ESC RENNES SCHOOL OF BUSINESS, Rennes 2015
Master in Business Management and Digital Marketing
Technology University of Amiens, Amiens 2011
DUT in Marketing Techniques
Expérience professionnelle
CANAL+, Kinshasa 07/05/2021
HEAD OF CONTENT
Management of MABOKE TV ( CANAL+ african channel) Sourcing and curation of content (series, movies and music videos) Content programming Management Leading "originals" production projects Publishing strategy Strengthen and support the development of the tv content industry in DRCongo and Congo Financial and Rights Management
HOJA 04/09/2018 - 01/31/2024
CO-FOUNDER (Non-executive since 2024)
HOJA, a Franco-Congolese initiative, winner of the 2018 start-up weekend in Amiens, aimed at securing public transport and enhancing financial inclusion Development of partnerships with the Kinshasa City Hall, Orange DRC, Equity BCDC bank Launch of HOJA in Kinshasa by building a team of 32 people locally HEETCH local partner and Deputy CEO in DRC Fundraising strategy
CANAL+, Paris 01/07/2019 - 06/25/2021
AREA MANAGER - ENGLISH SPEAKING AFRICA
Development of CANAL+ activities in English-speaking Africa Building adapted marketing strategies Management of 4 Sales Managers and 9 distributors in our main territories Sales force development and training Management of strategic partnerships (e.g. DSTV) Institutional Relationship Management Definition and Monitoring of the KPI's
CANAL+, Paris/Kinshasa 01/04/2016 - 12/21/2018
AFRICA PROJECT MANAGER
Launch of partnerships with rural solar electrification stakeholders: Development of strategic partnerships in Africa (e.g. ENGIE). Building new distribution models Launch of a FTTH offer in urban areas (Gabon): Development and deployment of a local distribution and marketing strategy Operations management (retail, communication, trade, logistics) Sales team training Launch of a DTT bouquet in urban areas: (expatriate in DRCongo) Managed a $320K budget for the launch of the EASY TV brand. Development and deployment of distribution and local marketing strategies (launch of Facebook page, opening of 7 stores) Development and animation of the distribution network Performance management (monthly sales target: 3,500, achieved: 12,400) Recruitment and training of sales teams (160 people) Launch of an IROKO+ mobile application: Recruitement of "influencers" and ambassadors Development of offers in collaboration with telecom operators (Orange, Vodacom)
Heetch 06/06/2022
Local Partner & Deputy CEO Heetch RDC
L'Oréal
Junior Product Manager - New African Markets
– Managing a marketing campaign for the launch of a specific Mixa range in Africa – Creating marketing materials, collaborating with communication and digital agencies – Organizing public relation events, collaborating with corporate communication team
American Express
Digital Marketing Assistant
– Acquisition of new customers by the use of interactive marketing – Management of display campaigns – Improving prospect experience (building new web pages, mobile web pages) – Analysis & reporting of digital marketing performances (tracking) – Partnership management
Orange
Marketing Analyst zone AMEA
– Aggregation & cleaning of AMEA affiliates purchases – Reporting & analysis of affiliates purchases (business reviews, trend analysis) – Supplier management, co working with handset suppliers – Country managers assistance on development of competitive strategy